What’s your greatest fear – and why? (Some of the best marketing techniques work by playing on your fears, such as you’ll suffer or cannot survive without this product or service. Studies have proven that creating a fear of loss is more effective in marketing than appealing to desire or greed. People care twice as much about avoiding losses as they do about making gains.)
Are you defined by your fears and what you avoid, rather than by love?
Be careful where you focus your energy. Focus it on love.